Manly’s dive team is all in—flippers, wetsuits, and a serious love for the ocean. They work side-by-side with nature every day, from the sea floor to the surface, wrangling everything from waves to wildlife. Their brand reflects that same energy: bold, adventurous, and totally ocean-obsessed.

Our colour palette is straight from the sea—vibrant blues, kelpy greens, and pops of coral pink bring fresh energy to the brand, all ready to shine in the digital world. The patterns and icons are inspired by ocean treasures like shells, seaweed, and coral. Even the logo has a local twist: it’s built from the flowing shapes of kelp found in Cabbage Tree Bay, where new divers learn the ropes. Each branching piece nods to growth—of students, of knowledge, and of the connection between people and the planet.

Typography plays a big role in how our brand feels—it’s all about being warm, welcoming, and a little adventurous. Block Berthold, our display typeface, has soft, weathered edges that give it a natural, lived-in vibe—kind of like your favourite piece of dive gear. It pairs perfectly with Aeonik, our clean and structured typeface that adds just the right amount of polish and professionalism. Together, they balance the free spirit of the ocean with the organised mindset of a solid dive plan.